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Work HiTZ Cricket

HiTZ Cricket
Start-upCricket

From a PowerPoint to 15 venues in two years

Helping turn an idea and some seed money into a growing cricket business.

Client

HiTZ Cricket

Audience

Start-ups in sport

What we did

Brand, proposition and partnerships

Since

2024

A batter in a HiTZ Cricket net, ball in the air

The challenge

HiTZ Cricket started as a PowerPoint and some seed money: a strong idea for technology-led cricket venues, but a long way from a business that could grow.

What we did

We worked with the founder and leadership team on the brand and customer proposition and the partnerships to grow it, including Harry Brook as ambassador and Wisden as media partner for a new 5-a-side competition.

The result

Two years on, HiTZ has 15 venues in the UK and Australia, more than 20,000 customers have played, a new app has launched and new formats are on the way.

15

venues in the UK and Australia

20,000+

customers have played

2

years from idea to 15 venues

[Client quote to add: a line from the HiTZ founder]

More work and thinking

All work

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A University of Cambridge women's team in a huddle, smiling and looking up

Time for a team talk.

Building something new in sport? Tell us what you're working on and we'll tell you honestly whether we can help.

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