Home Sponsorship Wheel
Sponsorship Wheel
Find the sports partnership that fits your brand. Answer four quick questions built on our 4P model, then spin to see your best fit, what to buy and how to measure it.
1. Purpose
2. Proposition
3. Positioning
4. Performance
Step 1 of 4 · Purpose
Tell us about your brand
Brand name
Your category
What do you need sport to do? Main job first
Your answers stay yours. You see your result without signing up. We only ask for an email if you want the PDF, and we'll never sell or share it. Privacy policy
What you'll get
Your best fit
The type of partnership that suits your brand from 30, from women's football to weekend running, with a fit score and two alternatives.
What to buy and how to measure it
The assets worth paying for, the big moments in your deal window, and the measures that will tell you it worked.
A result to share
A two-page PDF with the evidence behind every recommendation, ready for your next planning meeting.
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Built on the 4P model™
Your answers are scored against our own framework, weighted the way we'd weigh them on a real project. Purpose matters most.
Purpose
46%The job you need sport to do, who you need to reach and the behaviour you want to change.
Proposition
28%The role you'd like to play, and why fans would care that it's you.
Positioning
15%Where you need to show up, the routes to activate and how long you can commit.
Performance
11%How you will measure it, and whether your budget fits the deal.
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Evidence in results comes from public research, including the Women's Sport Trust, Ipsos, Deloitte, the EY Sports Engagement Index and Sport England Active Lives. More on the 4P model
Wheel questions
What people ask before they spin.
Is the Sponsorship Wheel free?
Yes. It takes about two minutes, you see your result straight away, and you can have a two-page PDF of it sent to you.
How does it pick a partnership?
Your answers are scored against 30 types of sports partnership using our 4P model. Purpose carries the most weight, then Proposition, Positioning and Performance. Audience size, growth and the big moments coming up in your deal window are blended in.
Is it only for brands?
For now, yes. A tool for rights holders is on its way. If you're selling a partnership, talk to us in the meantime.
Is the result a recommendation?
It's a starting point: a shortlist with the reasons behind it. A good partnership still depends on the specific property, the deal and the activation, which is where we come in.
