Home Team
Meet the Squad
A team of senior sport, marketing and commercial people, brought together around each project. Founded by Russell James after 25 years at The FA, the ECB, P&G and Hilton.
Russell James
"Italia 90 got me hooked on England. Twenty-four years later I became the FA's Marketing Director. Ten years at P&G taught me how brands grow; the FA and ECB taught me how sport does. Bazballers is where the two meet."
Previously at
Marketing Director
Commercial and marketing
Brand building
Partnerships
Board member at HiTZ Cricket, BUCS and the Women's Sport Trust.
Growth partners
We team up with trusted partners to deliver a wider growth transformation, joining up everything around one plan.
Stu Rowson
Lucky Socks
[Add one line on what Stu and Lucky Socks bring, e.g. content, comms and creative]
LinkedInThe Squad
Specialist associates we bring in when their experience fits your project. The Squad grows as we do.
Want to get involved?
Are you an experienced sports, marketing or commercial specialist who'd like to work on Bazballers projects? Drop Russell a line.
Email RussellHow the Squad works
One lead, the right specialists
Russell leads every project and brings in the Squad members whose experience fits the job, so you get senior people, not a junior team.
Both sides of the table
Between us we've worked for brands, rights holders, agencies and start-ups, so we know how each side thinks and what it needs.
Built around your project
No retainers you don't need. We scale the team up or down as the work changes.
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DNA
The name comes from the fearless, front-foot cricket England's Test team played under Brendon "Baz" McCullum and Ben Stokes. Back yourself. Play positively. Entertain. Don't fear getting it wrong.
It's how we think partnerships should be played too. Here's what that means for how we work.
01
Sport can change the world
We've seen it fill stadiums, change minds and get people moving. Every partnership we touch should do a bit of that.
02
Back yourself
Confidence and positivity win more than caution. We bring both, and we expect results.
03
No parking the bus
Front-foot ideas, honest advice and no hiding behind process.
04
Be a good human
Good people make good partnerships. That's how we treat clients, partners and each other.
